Peabody's Wine & Beer Merchants

Peabody’s Wine & Beer Merchants was established in 1978 and is the region’s—and one of the State's—oldest and most comprehensive bottle shoppes. In addition to the thousands of wine and beer options in stock, we are glad to order from our vast catalog any item we do not have in stock. We are proud to be an inviting, inclusive, and comfortable place to shop, sample or drink wine and cider, taste beer, grab a bite from one of the food trucks, and socialize with friends.

As part of the High Country community, Peabody’s strives to give back through regular civic engagement, sponsorships, and donations across a broad variety of charities, organizations, and benefits. Regular free tastings and events in the store as well as collaborations and partnerships with local organizations and businesses also help strengthen our community. We are very grateful for the support that has allowed Peabody's to celebrate its 44th year in business.




Call ahead and curbside pickup are available.


monday9am - 9pm
tuesday9am - 9pm
wednesday9am - 9pm
thursday9am - 9pm
friday9am - 10pm
saturday9am - 10pm
sunday12pm - 9pm